Permit Them To Eat Cookies! Michel et Augustin Creates Community and Connecting Opportunities Around Kooky Confections

The Quick type: When Marie Antoinette mentioned, “Let them consume dessert,” it might are because she ended up being hogging all of the Michel et Augustin cookies for herself. Childhood mates Michel and Augustin came across in secondary school, and, once they discovered their unique adult 9-to-5 tasks to-be unfulfilling, they started a cookie business with a foundation in French pastry. Fast ahead 13 decades, in addition to two friends have workplaces in France and New York and are usually seducing the whole world using their cookies, pastries, yogurts, mousses, and various other sweets fashioned with easy, pronounceable materials. The duo additionally will teach aspiring bakers that mastering the art of French pastry is attainable through their unique cookbooks and entertaining available house courses. Michel and Augustin’s fantasy is not difficult: to help make the world look and bond over a shared passion for candies.


The story of Michel et Augustin started merely enough. Two young men began palling around in middle school and turned into good buddies. But, just like lots of teenage friendships, both parted steps after graduation to adhere to unique routes.

Michel discovered themselves doing work in finance in ny, and Augustin was working in marketing for Air France. But both soon turned into disillusioned with all the 9-to-5 routine associated with world of business. They reconnected and also the duo devised a wild intend to learn all 1,263 bakeries in France and develop a guide to the most effective confectioneries the united states was required to supply. They wrote a book about it — their own basic collaboration!

After finishing their pursuit, in 2004, Michel and Augustin aproned-up and set from a unique adventure: cooking in Augustin’s cooking area. Their particular goal would be to generate a line of snacks alongside desserts made with 100 % natural ingredients and really love. And, after tirelessly testing and sampling a lot more than 300 meals, their particular first mixture was created: the tiny spherical butter cookie. Michel et Augustin was created!

The two discovered fast success, and they continue to innovate much more tasty projects, instance a decadent yogurt in a bottle, which had been found only once Michel and Augustin discovered their valued cow could develop significantly more than butter. They market items making use of trademark “kookiness” therefore the delight they infuse in their delicious goodies.

Dispersing a Love for French Pastry all over World

Michel et Augustin is all about more than just making a delicious cookie. The company is curved on attracting from France’s wealthy culinary history to create masterful sweets.

“it is not pretty much snacks — it’s about a love of French pastry,” stated Lily Dionne-Jermanovich, Michel et Agustin’s Communications and Content Director. “Almost everything we make is linked to French pastry techniques. We’ve an extremely powerful connection with pastry producing as a company.”

But Lily told all of us an affinity for and expertise of French pastry isn’t just kepted for any item developers (they call them the “recipe group”) at Michel et Augustin. An element of the organizations kooky culture is discussing the passion and expertise of pastry creating very every person in the team, in France and Brooklyn, can teach as a French pastry cook and take the nationwide test (called a “C.A.P.”). That way, everybody is able to participate in innovating brand new quality recipes and talk knowledgeably with fans, clients, and customers.

“weekly in France as soon as a month in New York, our very own Banana Farm (“office”) becomes a pastry course in which the audience is dealing with a vintage program of French pastry and training for all the certification,” she said. “It doesn’t matter if you are a webpage creator or even in income — the chance is promoted for several.”

Though Michel et Augustin offers a very expansive products in France, the company sticks towards the same basics and axioms of development for every items.

“the one thing all our products have commonly is a proper focus on style and also to the ingredients,” Lily mentioned. “We concentrate on the quality and user friendliness of the materials, and attempt to keep conasian sex dating sitently the element listing as pronounceable as it can.”

This effects not only in a yummy decadence, additionally a goody possible be ok with consuming with your someone special.

An accumulation of Treats excellent for discussing along with your Sweetheart

There’s just anything about discussing sweets that starts a single day appropriate or closes a fantastic date. And Michel et Augustin’s projects had been meant for just this type of occasions.

“It is an instant of indulgence after a romantic date,” Lily mentioned. “its tasty making with thoroughly clean materials, and that makes the minute that much much better. It feels very good to engage.”

With so many worthwhile goodies to pick from, there isn’t any want to choose just one single. While there are numerous even more choices in France — from chocolate mousse to decadent yogurts and, however, one-of-a-kind snacks — there are lots of solutions in the US at the same time.

Lily ended up being quick to suggest an ideal snacks provide to or appreciate with that significant other.

“our very own popular cookie is the 4-Cookie Squares,” she stated. “These include like little square tarts, also come in three types, and certainly will end up being therefore quickly provided. We have Cookie Buttons, which are hazelnut candy processor chip snacks with hazelnut ganache inside the house. They show up in bags of two — one for my situation, choice for you!”

For partners just who really enjoy their day routine with each other, Lily informed all of us Puff Palmiers tend to be a gorgeous a.m. alternative.

“they’ve been puff pastry and taste like Elephant Ears,” she said. “They’re extremely light and flaky and ideal for revealing more than breakfast with coffee or at beverage time.”

Whether you and your honey are chocoholics or value the fine butteriness of caramel (or everything in between), Michel et Augustin provides a worthy treat for sharing (or sneaking off with for your own personal clandestine cookie affair).

Get Involved within Banana Farm

Michel et Augustin’s philosophy is that the happiness of sweets is within the sharing. So it should not be any surprise community involvement is actually a sizable an element of the businesses business purpose. Many people are invited to get rid of in and chat (and taste snacks) at their own Banana Farms (offices) in Paris, Lyon, or Brooklyn.

This mindset began at the start associated with the company and it is section of its core. And Lily mentioned this approach is actually exemplified from inside the company’s available homes.

“Right from the start, Michel and Augustin opened up the doorways of their apartment to next-door neighbors, pals, consumers, and passersby, for people to give them feedback, to taste cookies, to flavor brand new meals these people were screening, also to hang out with them and explore whatever had been performing,” she mentioned. “It really is something’s really important to you nowadays.”

Open up household at the Banana Farm takes place about first Thursday of each and every month in France and ny. Lily told all of us these events present a way when it comes down to company to provide to town by instructing them about the record and techniques of French pastry.

“We invite everybody, family members, friends, consumers, and consumers ahead show recipes,” she mentioned. “We would style tests, focus teams, and perform video games. It’s a real society occasion.”

It’s not only enjoyable and tummy-pleasing to wait, but if you do not have a cookie companion, think of the rest of the dessert aficionados you can fulfill within Banana Farm. Most likely, when someone wants Michel et Augustin treats, you are aware they usually have great flavor, and you will have something to bond more than.

Michel et Augustin: invested in Random Acts of Kookiness

In real Michel and Augustin kind, the duo started a Random Acts of Kookiness effort to inspire and excite individuals. From a tribute to Michael Jackson into the cookie rectangular event and their torrid Greek story, Michel and Augustin infuse hilarity and joy into all they do. You can find precisely why their own goodies are incredibly addictive — they are made with natural ingredients and good vibes.

Up next the organization is a brand new cookbook that aims to help United States audience as well as others overcome the intimidation connected with French pastry.

“We’re generating a French pastry cookbook the me, and it is about finding pleasure in these problematic meals,” Lily mentioned. “we are splitting it down and saying you can do it. If we can, everyone can, and we also’re revealing our very own progress.”

Michel et Augustin normally seeking start their well-known candy mousse in the US.

“Our dream for our candy mousse is seduce The usa’s preferences.”

And, after sampling the company’s snacks also treats, the usa is actually without doubt in for a long relationship thereupon mousse.